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Terms & Conditions

  1. Definitions
    1. "PRIME" means both PRIME AMMUNITION and CITIZENS AMMUNITION LLC dba PRIME, PRIMEAMMO.com, PRIMEAMMUNITION.com, SHOOTMORELIVEBETTER.com or other related websites, a Delaware limited liability company engaged in the sale of ammunition and related products and services.
    2. "CUSTOMER" means one who purchases ammunition or other products or services from or through PRIME.
  2. Scope. These Terms and Conditions shall apply to all orders submitted or to be submitted by CUSTOMER for any item or service offered to CUSTOMER on or via PRIME (referred to in these Terms and Conditions as the "Products"), including, but not limited to, ammunition. PRIME offers this Web site, including all information, software, products, services or events available from this Web site or offered as part of or in conjunction with this Web site (the "Web site"), to you, the user, conditioned upon your acceptance of all of the terms, conditions, policies and notices stated here. PRIME reserves the right to make changes to these Terms and Conditions immediately by posting the changed Terms and Conditions in this location.
    1. Your use of the Web site constitutes your agreement to all such terms, conditions and notices, and any changes to the Terms and Conditions made by PRIME.
    2. The term 'PRIME, PRIMEammo, PRIMEammunition.com' or 'us' or 'we' refers to the owner of the website. The term 'you' refers to the user or viewer of our website.
    3. The use of this website is subject to the following terms of use. Use the website at your own risk. This website is provided to you "as is," without warranty of any kind either express or implied. Neither PRIME nor its employees, agents, third-party information providers, merchants, licensors or the like warrant that the Web site or its operation will be accurate, reliable, uninterrupted or error-free. No agent or representative has the authority to create any warranty regarding the Web site on behalf of PRIME. PRIME reserves the right to change or discontinue at any time any aspect or feature of the Web site.
  3. Orders.
    1. Any order submitted is subject to acceptance by PRIME. Only upon acceptance by PRIME by way of an order confirmation is the agreement concluded.
    2. PRIME reserves the right to reject any orders in full or in part or to apply a maximum order amount.
    3. All orders for ammunition are subject to stock availability.
    4. All orders must be placed by someone 18 years of age or older. By submitting an order, CUSTOMER is certifying, averring, representing and warranting that they are at least 18 years of age.
    5. CUSTOMER represent that they are a legal purchaser of ammunition and that they can legally receive shipments of product at their respective physical shipped to delivery address.
  4. Price and payment.
    1. Prices indicated on the website are including VAT when applicable. Shipping, handling and processing charges (if any) will apply in addition to the price indicated on the website. CUSTOMER is responsible for any local sales taxes, other taxes and government levies, if any, associated with the order. Prices are subject to change at any time.
    2. All orders must be paid for through the payment service as made available by PRIME ("Payment Service"). In order to submit orders and use the Payment Service CUSTOMER must supply details of CUSTOMER'S preferred payment method, billing and shipping address (if applicable) and/or any other details necessary to complete the order. The information becomes PRIME'S intellectual property and may be used with partner or affiliate organizations or websites.
    3. If, for whichever reason, collection through the Payment Service should fail, PRIME will invoice CUSTOMER electronically and/or by post for the amount payable, which must be paid by check, postal order or credit card within 10 days from the date of invoice.
    4. Each item is marked with an item number or a UPC Code. The price of the item, along with the description and identifying number, is posted along with the item.
  5. Delivery and risk of loss.
    1. PRIME will endeavor to deliver the Product within 30 days of order acceptance. If multiple Products are ordered, PRIME reserves the right to ship each Product separately.
    2. Products will be delivered to the CUSTOMER'S specified delivery address or possession. The risk of loss or damage to the Products will pass to CUSTOMER at the moment the Products are delivered to CUSTOMER.
    3. If CUSTOMER refuses or neglects to take delivery of the Products, PRIME reserves the right to charge CUSTOMER for the reasonable cost of storing the Products until delivery can be made.
    4. If delivery to CUSTOMER should fail for any reason outside of PRIME'S control, PRIME reserves the right to cancel the agreement and refund any monies paid. 
    5. If PRIME delivers a Product to CUSTOMER by mistake, CUSTOMER shall immediately inform PRIME of its mistake by email or telephone and CUSTOMER shall, at PRIME's request, immediately arrange for the return of the Product (the costs of which shall be borne by PRIME).
    6. Acceptance of a non-ordered Product does not relieve CUSTOMER from the obligation to pay for same and payment of the Product CUSTOMER initially ordered, unless otherwise agreed to in writing by PRIME.
  6. Order Cancellations.
    • Order cancellations may result in shipping, handling, processing, restocking or other fees associated with the cancellation and/or return of product. CUSTOMER agrees to pay reasonable fees which result from an otherwise valid order being cancelled.
  7. Returns.
    • We want your satisfaction on every product we sell, and will refund your purchase price, less any shipping, handling or processing fees subject to the following conditions:
      1. PRIME will accept returns within 30 days from the date of purchase only for ammunition provided that packaging is unopened and in good condition. Ammunition returned for any reason other than material defect shall be subject to shipping costs. Your refund will be processed after we inspect the condition of the product you have returned to PRIME. Call 702.637.4424 or email: support@primeammo.com to arrange for the return of ammunition products.
      2. PRIME does not accept returns on ammunition where prohibited by law.
  8. License, Copyright & Confidentiality.
    • a) Copyright and other intellectual, industrial and/or proprietary rights to the Product and to any copies made of it are owned by PRIME and/or its suppliers. PRIME permits CUSTOMER to use the Product only in accordance with these Terms and Conditions. All rights not specifically granted in these Terms and Conditions are reserved by PRIME. Product manual(s) or written materials may not be copied, except for CUSTOMER'S own use. CUSTOMER may not in any way reproduce the Product or its packaging, imagery, labels, marks, name or branding unless operating under a good faith attempt to positively promote PRIME typical of today's, personal social media based systems.
    • b) CUSTOMER acknowledges and agrees that the Products were developed at considerable time and expense by PRIME and its supplier(s) and are confidential to and a trade secret of, PRIME and/or other third parties. CUSTOMER undertakes to maintain the Products in strict confidence and not to disclose or provide access to the Product to any third party unless operating under a good faith attempt to positively promote PRIME typical of today's, personal social media based systems. CUSTOMER agrees to use the Product and acknowledges its sale to CUSTOMER only and use by a third party is neither permitted nor contemplated by this Agreement.
      1. Except for material in the public domain under United States copyright law, all material contained on the Web site (including all software, HTML code, Java applets, Active X controls and other code) is protected by United States and foreign copyright laws. Except as otherwise expressly provided in these terms and conditions, you may not copy, distribute, transmit, display, perform, reproduce, publish, license, modify, rewrite, create derivative works from, transfer, or sell any material contained on the Web site without the prior consent of the copyright owner.
  9. Third Party Materials.
    • PRIME Products may make use of third party products or designs ("Third Party Materials"). The use of Third Party Materials included in the Products may be subject to other terms and conditions. CUSTOMER hereby agrees that the submission of any order implies that CUSTOMER has read and accepted the terms and conditions for any Third Party Materials included in the Products ordered.
      1. Other Restrictions Renting, lending, public presentation, performance or broadcasting or any other kind of distribution of the Products or information contained on the website is prohibited unless operating under a good faith attempt to positively promote PRIME typical of today's, personal social media based systems. Other than as permitted by applicable legislation, CUSTOMER will not his or herself, and will not allow any person to, modify the Products or any part thereof, to analyze it by means of reverse engineering, to decompile or disassemble the Products, to break or circumvent encryption or to allow or enable third parties to do so. None of the information contained on the website may be transcribed, stored in a retrieval system, translated into any language or computer language, retransmitted in any form or by any means (electronic, mechanical, photo reproduction, recordation or otherwise), resold or redistributed without the prior written consent of PRIME Ammunition. Violation of this provision may result in severe civil and criminal penalties.
  10. Warranty.
    • PRIME does not provide any warranties in respect of the Products in particular, and to the maximum extent permitted by applicable law, PRIME and its suppliers provide the Products "AS IS AND WITH ALL FAULTS", and hereby specifically disclaims all other warranties and conditions, whether express, implied or statutory, including, but not limited to, any (if any) implied warranties, duties or conditions of satisfactory quality, of fitness for a particular purpose, of reliability or availability, of accuracy or completeness of responses, of results, of workmanlike effort, and of reasonable care and skill, all with regard to the Products, and the provision of or failure to provide support or other services, information, and related content through the Products or otherwise arising out of the use of the Products. Also, there is no warranty or condition of quiet enjoyment, quiet possession, or non-infringement with regard to the Products.
  11. Limitation of Liability.
    • a) To the maximum extent permitted by applicable law, neither PRIME nor its suppliers and subcontractors shall be liable to CUSTOMER or to any third party for any damages either direct, indirect, incidental, consequential or otherwise (including in each case, but not limited to, damages for the inability to use or access the Products, loss of data, loss of business, loss of profits, business interruption or the like) arising out of the use of or inability to use the Products, even if PRIME has been advised of the possibility of such damages.
    • b) Notwithstanding any damages that CUSTOMER or any third party might incur for any reason whatsoever (including, without limitation, all damages referenced herein and all direct or general damages in contract or anything else), the entire liability of PRIME and any of its suppliers arising from or related to the use of the Products shall be limited to the amount actually paid by CUSTOMER for the Products purchased and delivered to CUSTOMER.
    • c) PRIME shall not be liable for (i) any fraud on the part of its employees and/or agents; or (ii) any fraudulent misrepresentation on the part of its employees and/or agents.
    • d) Notwithstanding any of the above or anything else contained in these Terms and Conditions, nothing in these Terms and Conditions shall limit either party's liability for death or personal injury resulting from its own negligence.
    • e) The above limitation of liability does not affect any legal rights under the applicable national legislation.
    • f) Your use of any information or materials on this website is entirely at your own risk, for which PRIME shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
    • g) This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
    • h) All trademarks reproduced in this website which are not the property of, or licensed to the PRIME are acknowledged as the property of their respective owner.
    • i) Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.
  12. Force Majeure.
    • Force majeure means circumstances that impede the fulfilment of PRIME's obligations under these Terms and Conditions which are not within PRIME's reasonable control, including late and/or delayed deliveries and incomplete deliveries by PRIME caused by circumstances beyond PRIME's reasonable control. In a force majeure situation all of PRIME's obligations shall be suspended. Should the period in which PRIME cannot fulfil its obligations as a result of force majeure continue for longer than ninety (90) calendar days, both parties shall be entitled to dissolve the purchase agreement in writing without there being an obligation to pay any compensation whatsoever arising out of or in connection with that dissolution.
  13. Privacy.
    • We collect the personal information that you provide us when you register to use any PRIME owned website or sign up for news or notifications of specials or other promotions; place an order or purchase products or services, online or otherwise; contact us for any reason; or participate in a survey or promotion. We may automatically collect some information when you visit our website, such as your computer's IP address and operating system, the site from which you linked to us, your site activity, the time and date of your visit, and your purchases. This information may be collected through the use of "cookies" and web beacons (see Online Specifics below). We also receive information from third parties who help us correct our records, and prevent fraud. We may combine any of this information with the other personal information we maintain about you. PRIME will not disclose information regarding CUSTOMER'S personal details, account or transactions to any third party other than in limited circumstances. We may disclose Personal Information to respond to legal requirements, to enforce our policies, to respond to claims that a listing or other content violates the rights of others, or to protect anyone's rights, property, or safety. Such personal information will be disclosed in accordance with applicable laws and regulations. We may also share CUSTOMER'S personal information under the following circumstances:
      1. When we in our sole discretion believe such disclosure is reasonably necessary or appropriate in connection with an intellectual property infringement, piracy, or other unlawful activity. In such events, we will disclose name, street address, city, state, zip code, country, phone number, email address and company name.
      2. With law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity. In such events, we will disclose information relevant to the investigation, such as name, city, state, zip code, telephone number, email address, user account history and IP address.
      3. With partner or alliance organizations, companies, and affiliated individuals.
    • Without limiting the above, in an effort to respect CUSTOMER'S privacy and our ability to keep the community free from bad actors, we will not disclose CUSTOMER'S Personal Information to law enforcement, other government officials, or other third parties without an official request, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of personal information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity. Please note that if CUSTOMER accesses our Websites from a shared computer or a public computer, such as one in an internet café, certain information about CUSTOMER, such as the user account and its content, may be visible to other individuals who use the computer after CUSTOMER.
    • We give you choices related to your personal information, and a method to inform us of your decision.
      • If you do not want us to share customer information with third parties, you can: (a) check the opt-out box when creating an account; (b) email us at support@primeammo.com or (c) call us at: 702.637.4424.
      • If you do not want to receive promotional emails, you can: (a) check the opt-out box on our account application; (b) email us at support@primeammo.com ; (c) call us at: 702.637.4424; (d) click the provided "unsubscribe" link in any email to unsubscribe; or (f) access "My Account" if you are a registered user and check the opt-out box. If you have more than one email address, you will need to specifically opt-out for each email address.
    • Information Gathering and Use. We use cookies. Cookies are small files that are stored on your computer. They enable us to monitor online activity. We use this information to help optimize your shopping experience. For example, we may customize our home page for you, better display pages according to your browser type, and/or deliver customized product recommendations and email. To opt out of these features see Choices. Cookies are not spyware, and PRIME does not collect multi-site data or share information with others that we gather through cookies nor do we allow others to do so. Like most web sites, our servers log your IP address, the URL from which you accessed our site, your browser type, and the date and time of your purchases and other activities. We use this information for system administration, troubleshooting, fraud investigation and communications from PRIME (only). Finally, we use web beacons to determine when and how many times a page has been viewed. Again, we use this information for our own marketing purposes. Your browser will accept cookies and allow automatic collection of information unless you change the browser default settings. If cookies are disabled the web site will not load properly. Currently our site does not respond to "do not track" mechanisms.
    • Updating, Reviewing/ Correcting Online Personal Information. You may update, review or correct your online account information at any time by accessing your password-protected registration page via the "My Account" area of the Web site. You also may email us at: support@primeammo.com or chat with customer support on our website CHAT support service.
  14. Links to Third Party Websites.
    • PRIME is not responsible for the content of any third-party websites or services, any links contained in third-party websites or services, or any changes or updates to third-party websites or services. Where PRIME provides links and/or access to third-party websites and/or services it is only as a convenience to CUSTOMER, and the inclusion of any link or access does not imply an endorsement by PRIME of the third-party site or service.
  15. Third Party Rights.
    • Third parties have no rights under applicable legislation in relation to the rights of third parties to rely upon or to enforce any term of these Terms and Conditions but that does not affect any right or remedy of a third party which exists or is available apart from such applicable legislation.
  16. Survival.
    • Any provisions in these Terms and Conditions which by their nature extend beyond the termination or expiration of any sale or license of the Products will remain in effect.
  17. Severability.
    • If any provision of these Terms and Conditions is deemed to be void, invalid, unenforceable or illegal, the other provisions shall continue in full force and effect. CUSTOMER and PRIME are deemed to have agreed to new terms and conditions in substitution for such invalid provisions as such new terms are provided by PRIME. These new terms and conditions shall be interpreted, as regards their contents and effect, as closely as possible to the original text as written but in such a way that rights can indeed be derived from them.
  18. Governing law.
    • These Terms and Conditions and any disputes related to these Terms and Conditions or to the purchase and use of the Products or otherwise are subject to law. The United Nations Convention on Contracts for the International Sales of Goods is hereby excluded from application to these Terms and Conditions. All disputes arising out of these Terms and Conditions shall be settled by and in accordance with the rules and process of AAA Arbitration. Such Arbitration will be the exclusive remedy of any CUSTOMER with regard to any disputes, of any kind, arising from this Agreement or its implementation, product, delivery or other matter. Such disputes will be settled or litigated in the forum specified by AAA Arbitration and conducted in the city containing or nearest the principal place of business or headquarters, (such choice to be at the sole discretion of PRIME.) CUSTOMER hereby waives all rights to have such disputes heard in a State or Federal Court of Law in a location other than that specified in the aforementioned portion of this Agreement and waives that same right as to the location of the AAA Arbitration per the above.
  19. Translations.
    • The English version of these terms and conditions is the prevailing version for CUSTOMER'S purchase.
  20. Check Writing. 
    • Check writing is subject to approval. Personal checks must be written in the exact amount, issued on the CUSTOMER'S checking account, pre-printed with the CUSTOMER'S name, address and telephone number and presented by the CUSTOMER. Any exceptions must be pre-approved by PRIME. The CUSTOMER is responsible for purchases made by any additional cardholders. In the event that either the CUSTOMER or additional cardholder has a check returned by the bank, the CUSTOMER will make good the face amount of the check upon demand, plus a reasonable service charge and other expenses incurred. All returned checks are subject to a service fee as determined by state law and any legal fees incurred by PRIME to recoup payment will be added to the service fee.
  21. We Protect Your Privacy.
    • PRIME respects your right to privacy. We only share personal information with third parties in the limited situations described in the Privacy section of the Online Sale Terms and Conditions.
  22. You May Set Your Marketing Preferences. 
    • CUSTOMERS can opt out of any PRIME promotional communication at any time. You may still receive email from PRIME Service partners from whom you may have purchased goods or services and you must unsubscribe from receiving promotional materials directly with such partners.
  23. Taxes.
    • The CUSTOMER agrees to pay PRIME any sales, excise, use or ad valorem tax that is imposed on the sale price of the items purchased. The CUSTOMER agrees that in the event they fail to pay PRIME such tax, they will hold PRIME harmless and indemnify PRIME from any claim, loss, assessment or expense occasioned by such non-payment.
  24. Laws.
    • CUSTOMER agrees and expressly states, certifies, avers, represents and warrants CUSTOMER has researched the laws of CUSTOMER'S municipal, county, state and federal jurisdictions, in conjunction with CUSTOMER'S own history, and specifically declares CUSTOMER is not in violation of any law, code or regulation with regard to the purchase of any PRIME Product offered by or in connection with this Agreement.
  25. Total Agreement.
    • The Parties agree this Agreement, its Exhibits, and Schedules thereto, shall constitute the complete and exclusive statement of the agreement between them, and supersede all prior or contemporaneous proposals, oral or written, and all other communications between them relating to the subject matter hereof. The parties may amend the Schedules to this Agreement by mutual written amendment. Any such amendment shall not impair the terms and conditions of this Agreement, which shall remain in full force and effect.

 

 

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