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Privacy Policy

PRIME Ammunition

Your Privacy Rights
(United States)
September 24, 2015

This privacy statement (also referred to as PRIME Ammunition's Privacy Policy) explains our privacy practices for our customers who use our website,

We respect your right to privacy. We do not sell, rent, share or disclose personal information to third parties without your prior consent, except in the circumstances described in this Privacy Statement. In addition, your ability to make informed choices about the uses of your information is important to us. This privacy statement explains our policy regarding the collection, use, disclosure and protection of personal information. The links below provide detailed information about our privacy practices:

    • What is Personal Information?
    • Collection of Personal Information
    • Use of Personal Information by PRIME
    • Sharing of Personal Information
      • Order Fulfillment
      • Member Services
    • Other Uses and Disclosures
    • Protection of Personal and Credit Card Information
    • Choice
    • Online Specifics
      • Online Information Gathering and Use
      • Links to Other Web Sites
      • Updating, Reviewing or Correcting Online Personal Information
    • Mobile
      • SMS (Text) Messages
    • Questions or Concerns
    • Changes to this Statement

Personal information is information that identifies an individual or that can be reasonably associated with a specific person or entity, such as a name, contact information, Internet (IP) address and information about an individual's purchases and online shopping.

We collect the personal information that you provide us, such as when you

    • register to use or sign up for news or notifications of specials or other promotions on;
    • place an order or purchase products or services, online or otherwise;
    • contact us for any reason;
    • participate in a survey or promotion

We may automatically collect some information when you visit our website, such as your computer's IP address and operating system, the site from which you linked to us, your site activity, the time and date of your visit, and your purchases. This information may be collected through the use of "cookies" and web beacons (see Online Specifics below). We also receive information from third parties who help us correct our records, prevent fraud, and provide customer service or special promotions or products. We may combine any of this information with the other personal information we maintain about you.

The personal information we collect is generally used to process your requests or transactions, provide you with high-quality service, tell you about opportunities we think will be of interest and administer your account, including distribution of our own surveys and publications.

For example, we may:

    • Alert you about NEW PRODUCTS, a product recall or safety issues;
    • Provide you with promotional information, such as coupons, offers and product recommendations.

If you prefer not to receive Promotional Information from us, we make it easy for you to let us know. You may contact us at any time to decline Promotional Information (see Choice below).

We share information in these circumstances:

Order Fulfillment
We may provide to a third party information as necessary to fulfill an order you have placed with us. For example, we may provide your address to a shipper, and if you pay by a credit or debit card, your card number and sales transaction information are passed to the card processor and/or issuer (including their service providers such as fraud verification services). However, we give suppliers, and others involved in the distribution chain only the information needed to provide you the products or services you order, and we require them to keep the information confidential and not to use it for other purposes. We are not responsible for any information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.

Customer Services
We may offer special products and services to our members through third parties, such as training recommendations and consumer services.
We may share your name, postal address, email address with these third parties in order to notify you of their offerings, to determine whether, or at what level, you qualify for the products, offerings or services, and to evaluate new and existing products, offerings or services. If you prefer that we not share your information with third parties, you can contact us at any time (see Choice below). However, if you apply for or request certain products, offerings or services, information you provide will be shared directly with the third parties who will be providing the requested products, offerings or services

Our Contractors
We may contract with others to perform services on our behalf. For example, we might retain a company to process credit card payments, ship merchandise, distribute emails, process rebates or analyze data. If any of these service providers need access to your personal information, we require them to use it only to perform the services for us. We also require that they maintain the confidentiality of the information and/or return the information to us when they no longer need it.

Customer Account
Each customer account has an individual primary account holder who is authorized to make account management decisions.

In addition, we may use or disclose personal information in the good faith belief that we are lawfully authorized to do so, or that doing so is reasonably necessary to protect you, to comply with legal process or authorities, to respond to any claims, or to protect the rights, property or personal safety of CITIZENS AMMUNITION LLC, our customers, our employees or the public. Information about our customers, including personal information, may be disclosed or transferred as part of, or during negotiations of, any merger or sale of company assets or acquisition.

We have measures in place to protect personal information from loss, misuse or alteration while it is under our control. When you enter personal information online, that information is encrypted prior to transmission using a security protocol called SSL (Secure Sockets Layer). We also use SSL to allow you to securely view your online account and registration information.
Online account information is accessible only by using a password. You must keep your password confidential. You are responsible for all uses of by anyone using your password. Please advise us immediately at if you believe your password has been misused.

We give you a choices related to your personal information, and a method to inform us of your decision.

    • If you do not want us to share customer information with third parties, you can: (a) check the opt-out box when creating an account; (b) email us at or (c) call us at: 702.637.4424.
    • If you do not want to receive promotional emails, you can: (a) check the opt-out box on our account application; (b) email us at ; (c) call us at: 702.637.4424; (d) click the provided "unsubscribe" link in any email to unsubscribe; or (f) access "My Account" if you are a registered user and check the opt-out box. If you have more than one email address, you will need to specifically opt-out for each email address.


    • Information Gathering and Use We use cookies. Cookies are small files that are stored on your computer. They enable us to monitor online activity. We use this information to help optimize your shopping experience. For example, we may customize our home page for you, better display pages according to your browser type, and/or deliver customized product recommendations and email. Like most web sites, our servers log your IP address, the URL from which you accessed our site, your browser type, and the date and time of your purchases and other activities. We use this information for system administration, troubleshooting, fraud investigation and communications from PRIME Ammo (only). Finally, we use web beacons to determine when and how many times a page has been viewed. Again, we use this information for our own marketing purposes. Your browser will accept cookies and allow automatic collection of information unless you change the browser default settings. If cookies are disabled the web site will not load properly. Currently our site does not respond to "do not track" mechanisms.
    • Links to Other WebSites From our web site you can link to websites of third parties who we allow to offer goods and services to our customers or who provide functions and amenities to our site, such as product information and reviews. If it is not clear from the context that you are being directed to a third party site, we endeavor to notify you that you are visiting a site where a different privacy policy applies. In general, any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of websites to which we link. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
    • Updating, Reviewing/ Correcting Online Personal Information You may update, review or correct your online account information at any time by accessing your password-protected registration page via the "My Account" area of the Web site. You also may email us at: or call us at 702.637.4424.


    • SMS (Text) Messages We will send you SMS (text) communications only if you consent to receive them.

If you have any questions or concerns about this privacy statement or would like to contact us for any reason, you can do the following:

    • Call our representatives at 702.637.4424;
    • Email us at:
    • Write us at PRIMEAmmo at 500 Rainbow Blvd., Suite 300, Las Vegas, NV 89107

We may change this privacy statement at any time, but will alert you that changes have been made by indicating at the top of the privacy statement the date it was last updated. We encourage you to review our privacy statement to make sure you understand how your Personal Information will be used. If we make a material change to how we use Personal Information and the new uses are unrelated to uses we disclose in this statement, we will communicate the changes in advance.


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